Paperworld 2021 will feature the overriding central theme of sustainability
Paperworld is scheduled to take place from January 30 to February 2, 2021 and will for the first time have the overriding central theme of sustainability. The three topics of environmentally conscious shopping, ecological practices and sustainability have been key issues in the paper, office supplies and stationery sector for a long time and will be brought directly into focus at Paperworld in 2021 in Frankfurt.
The holistic concept is covered by three pillars: firstly, the exhibitors who are represented with sustainable products at the trade fair. Secondly, the complementary programme will highlight sustainability on several levels through speakers and specialist presentations. And the third pillar, is the cooperation with associations and clubs such as The Forest Stewardship Council (FSC) and others, which inform both visitors and exhibitors about their activities and the latest developments in sustainability.
Nowadays, manufacturers from all office and stationery segments are increasingly focusing on sustainable and environmentally friendly goods and their production. To make these even more visible to visitors, Paperworld is introducing sustainability as a “Special Interest”. This is a labelling system that clearly identifies manufacturers with sustainable products, both in the exhibitor search on the website and in the app and catalogue.
“Under the search term ‘Sustainability’ on the website, it will be possible to display all exhibitors in this area. This will make it even easier for visitors to find the respective manufacturers in the halls. Moreover, they will be able to gather information about the products and the company in advance in the exhibitor search”, said Michael Reichhold, Director of Paperworld.
“Making sustainability the top theme of Paperworld in 2021 is an important and pioneering step into the future. I am delighted that we are taking this step together with our exhibitors and partners”, said Michael Reichhold. Additional programme items will be developed in the coming months to integrate sustainability into other areas of Paperworld.
For more information visit www.paperworld.messefrankfurt.com