The longest running competition in the home and gift industry, Gift of the Year, is back.

The Giftware Association is excited to announce the launch of its Gift of the Year 2021 competition on September 1, and it comes with its own new competition system.

The new website will launch on the September 1 and will be open for entries on the same day. The new website will enable a more user-friendly experience for entering as well as being a sourcing guide for buyers and retailers as they view the winning products from previous years.

The competition will also feature new categories to move with new trends in the industry.  International, Own Label, Tech and Gadgets and the My Gift of All Time categories, will sit alongside the usual categories that have featured over the history of the awards. More information on the new category descriptions will be available on the website once the competition is launched.

Sarah Ward, CEO of the Giftware Association said, “We are incredible excited about this year’s competition and after the year we have had we want it to be the best year yet and really show of the creativity and innovativeness of our industry that has been somewhat suppressed over the last few months. The competition needed to grow and the new website will allow us to develop on new areas of the competition for the benefit of those that enter.”

Chris Workman, PR & Marketing Manager of The GA added, “The new website was much needed in terms of user experience for the entrants’ as well as the judges. The judges will now be able to favorite products directly from the judging process and entrants will be able to upload more images, videos and links to their sites furthering their opportunities with the retailers and buyers that judge the competition.”

For more information on the competition visit www.giftoftheyear.co.uk/ from September.