Festival of Licensing

The Festival of Licensing has announced an exclusive virtual retail programme for the October event.

The Festival of Licensing, which will be running from October 6-29, has announced its retail programme, packed with exclusive content and expert advice for retailers at all experience levels.
Three industry partners will deliver new, on demand content including Trend Bible, Buyers Eye and Kids Industries.  

  • Trend Bible Mini-Series

Trend Bible’s mini-series at the Festival of Licensing will enable retailers to learn how to use trends to spot the early signs of change and ensure they are in the best position possible to engage future consumers with relatable messages and the right products and services at the right time.

  • Buyers Eye

Retail and licensing expert, Julia Redman, will draw on her wealth of experience at some of the UK’s biggest names to outline the licensing opportunity open and available to retailers. With a nod to those who are new to the industry, Julia will identify how retailers can enter the world of licensing, make it work for them and help build growth across the product category.

  • Kids Industries

Kids Industries Co-Founder Gary Pope will presentfive 7-minute mini-documentaries that will provide usable insights and include the unveiling of primary research specifically undertaken for Festival of Licensing that explores consumer attitudes to the new retail landscape from the UK, France, Germany, Spain and Italy.

Festival of Licensing is also hosting ‘Ask Me Anything’ live sessions enabling retailers to ask a panel of experts anything they need to know about brand licensing and retail. European experts include:

  • Julia Redman, Retail Expert, Buyers Eye, Buying and Sourcing Consultancy
  • Ruth Golightly Asda, Head of Buying – Children’s Clothing, Asda/George
  • Angeles Blanco, Licensing Executive
  • Dave Collins, co-founder PowerStation Studios
  • Bethan Garton, Commercial Director, The Point.1888

The one-hour European sessions will from 11-12 BST on Tuesday October 6 and Thursday October 8.

Dave Collins, Co-Founder of PowerStation Studios, said, “Retail needs to evolve from stock show room to an experience environment wrapped in brand narratives. I will be talking to retailers about how they can use blended digital and physical experiences that can drive footfall and increase basket spend.”

European retailers from Ann Summers, Asda George, Bubblegum, character.com, Dreamland, El Corte Ingles, Halfords, Joanie Clothing, John Lewis, Marks & Spencer, Morrisons, Nutmeg, Sainsbury’s Argos, Sainsbury’s Tu, Selfridges, Tesco, The Entertainer, The Very Group and Vendula London are also taking part in the 2020 Retail Mentoring Programme.

Anna Knight, VP, Informa Markets’ Global Licensing Group, said: “When it comes to educating, informing and supporting European retailers who work across the licensing category, we take that role very seriously and, given the challenges many retailers are facing as a result of the pandemic, it’s more important than ever for us to play our part by sharing useful content and valuable advice that can help them in their jobs and careers.”

The festival of Licensing runs October 6-29 for more information visit www.festivaloflicensing.com.