Final will take place online during Festival of Licensing

Six brand designers have been shortlisted for this year’s License This! final, which will take place live online during Festival of Licensing at 10am (BST) Thursday October 8.

Character & Animation finalists:

  • George Mackay: Brand name: eejits: Company name: Creature Aided Design
  • Anthony Williams: Brand name: WhamBlam!: Company: Taoa Studio
  • Siobhan Harrison: Brand name: Foxglove Fairies: Company: Siobhan at April Rose 

 Brand & Design finalists:

  • Louise Bell: Brand & Company: Louise Bell Art
  • Danelle van Eeden: Brand & Company: Kos-Kos
  • Tracey Colliston: Brand name: Owls Nest: Company: Ginger Betty

This year’s winners will receive a free exhibition stand at BLE 2021, one year’s Licensing International membership, PR support, and advice from the panel of industry experts. In addition, all finalists will receive legal consultation from competition sponsor Wynne-Jones. Previous entrants – both winners and finalists – have successfully signed lucrative agent and licensing deals.

Chair Kelvyn Gardner said, “Despite the obstacles, the 2020 License This! competition once more produced a plethora of creativity and business foresight among some high-quality entries. We have six very worthy finalists from whom we look forward to live pitches to decide our two champions.”

Character & Animation category judge Dan Grant said, “It’s always a pleasure to be involved in the License This! judging and this year was no exception. The event has really started to broaden its reach on an international scale with many of the entrants coming from various countries in Europe and beyond.”

Brand & Design category judge Jehane Boden Spiers added, “Having been part of the judging panel for the past three years, License This! is always a highlight in my calendar. It’s wonderful to exchange insights with our panel of experts and see fresh new ideas coming through from the next generation of artists and brands.”  Visit for more about the Festival of Licensing.

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