Giftware manufacturers and distributors GB eye to launch brand-new sustainable eco-range.

Giftware and poster manufacturers and distributors GB eye Ltd. are set to launch their brand-new eco-range. GB eye are working in collaboration with a local Sheffield manufacturer to offer a more sustainable gifting solution for their consumers.

GB eye’s new range of eco products focuses on reducing the carbon footprint from the design conception through to the end product. Their strategy to source local and reduce international manufacture and import, is at the heart of their range positioning.  

The range is set to launch in mid-October with the introduction of the all-new stainless-steel water bottles. Made close to GB eye Headquarters in the city of Sheffield, the water bottles will be available across a collection of licences including top tier names such as Pokémon, PlayStation, Harry Potter, and DC Comics, which will appeal to environmentally aware consumers.

A tote bag collection will join the range in late 2020. Produced locally from natural fibres, the bags are perfect for fans of the brands, whilst helping to reduce the amount of single-use plastic bags used daily. With favourite names including Pokémon, DC Comics, Harry Potter, Dragon Ball and Stormtrooper, the tote bags will become a key product staple within the eco-range which will see further products join the collection in early 2021.

Nicola Hallam, Head of Product at GB eye Ltd., said, “the eco-range has been a core focus for us throughout 2020 as we continue to look at ways in which to reduce our carbon impact on the environment. Expanding our product ranges to include more sustainable products is the first step as we explore new ways to better protect the world around us. We look forward to adding to the collection in 2021 with further internationally recognised licensed names.”

The sustainable launch comes as part of a continued focus on GB eye’s environmental impact. The company has printed their extensive poster ranges on FSC-certified paper for over 12 years and is committed to making internal changes where possible, to streamline design and sourcing processes, ensuring the drive to run on a zero-waste policy.

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