The Greeting Card Association appoints Tineka Smith and Adrianna Lovesy to the council.

The Greeting Cards Association (GCA), has formed a diversity advisory group and appointed two Black publishers to prompt better representation of diversity across the industry. Tineka Smith, founder of Huetribe and Adrianna Lovesy, founder of Mrs Lovesy, have joined the council and recently took part in the GCA’s panel discussion regarding diversity and inclusivity at the virtual AGM and conference.

Tineka Smith, racial equality advocate and author of MIXED UP: Confessions of an Interracial Couple said, “The racial tensions in the US and the global mobilisation of the Black Lives Matter movement this year has galvanised brands, businesses and organisations to urgently reflect on the efficacy of their diversity and inclusion programmes and the part they play for promoting change for the better. Huetribe has definitely seen an uptick in interest from high street retailers who want to increase their offering of diverse card representation in stores. “

Amanda Fergusson, CEO, the Greeting Cards Association said, “There has been an increase in the number of publishers producing greeting cards which reflect the UK’s multi-cultural population, with notable retailers upping their commitment to offer greeting card designs which support black-owned publishers and reflect diversity. This is something the GCA continues to build on, and of particular importance is letting consumers know about the ranges of cards available, including those celebrating occasions and people of all diverse backgrounds as part of its mission to engage the next generation with card sending.”

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