Bira launches Christmas display competition for independent retailers.

After a challenging year for retail, the British Independent Retailers Association has launched its first competition to help put everyone in the festive spirit. BIRA are on the hunt for the finest festive display, either a traditional shop window display or a merchandised area inside the store.

The competition is open to all independent retailers and the winner will receive £200 to spend with Bira Direct, the trade association’s product-buying group. The runner-up and second runner-up will receive £100 and £50 vouchers respectively. The winner will be decided by Bira judges, while a public vote on social media will determine the runners-up. All UK voters will be automatically entered into a prize draw to win a hamper of goodies from Bira Direct suppliers.

Jeff Moody, Bira’s Commercial Director, said, “After an incredibly difficult year for bricks and mortar retailers, we’re excited to launch this new initiative, not only giving retailers an opportunity to win some fantastic prizes, but also an opportunity for us to promote some truly creative retailers to the public.”

Entries can be submitted by emailing a photograph of the Christmas display to  with the subject line: ‘Bira Christmas Display Competition’.

Alternatively, entries can be made via social media by tagging or sending an image of the display to Facebook and Instagram using the hashtag #BiraChristmasComp

The competition closes December 14, 2020. Bira will then publish a shortlist of 10 displays which will be put to vote via Bira’s Facebook and Instagram accounts between December 15 and 22. All winners will be announced on December 23, 2020.

For more information visit or email  

Image Credits
StockSnap from Pixabay
Chantal DeGaust on Unsplash
Erik Mclean on Unsplash

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