Spring Fair @ Home Launches

Hyve Group launches Spring Fair @Home for February 2021.

Spring Fair @ Home will take place virtually on February 8-10, 2021. Designed to bring the industry together, even when we remain apart, Spring Fair @ Home will provide a key hub for industry professionals in the UK and around the world.

Bringing together the key elements of what makes Spring Fair special, the virtual event will provide key industry insights, as well as a first-hand look at the latest products, trends and collections. The exhibitor line-up includes Coach House, Puckator, Moulin Roty, Paper Salad and Alexander Thurlow.

Julie Driscoll, Managing Director for Hyve’s retail portfolio said, “We are delighted to be offering a digital platform for the Spring Fair community this February. While we are working hard towards the return of our physical events, I am so proud that the team have been able to develop a virtual offering that has proved so valuable to both retailers and brands during such a challenging time for retail both here in the UK and abroad.”

An exclusive content programme will provide access to of-the-minute industry intel, trend insights, peer-to-peer panel sessions, and more. Dedicated Virtual Showrooms will also provide buyers with an easy and accessible way to discover new brands and see what their current partners have to offer. The Virtual Showroom will provide carefully curated brand line-ups on the Spring Fair website. Dynamic profile will allow brands and designers to put their best virtual foot forward, with capabilities to host videos, look books, brand imagery and more.

Spring Fair @ Home will also see the return of the Product Showcase concept. Giving brands the opportunity to take buyers on showroom tours, or simply talk through their latest collection, the Product Showcase offers exhibitors the chance to submit a 5-minute video to be shown to buyers during a sector-specific time slot. Spring Fair @ Home is open to all buyers and takes place on February 8-10, 2021.