Messe Frankfurt cancel the International Consumer Goods Show due to ongoing regulations and travel restrictions due to the pandemic.
Back in September 2020, Messe Frankfurt postponed several events that had been scheduled for the first quarter and made the decision to combine Paperworld, Christmasworld and Ambiente into one consumer goods event in April. In light of ongoing regulations and travel restrictions, the International Consumer Goods Show has now been cancelled.
Events are effectively banned in Germany, and ongoing international travel restrictions mean that it is impossible to make any trade fair plans for April or May 2021. “The coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May,” said Detlef Braun, Member of the Executive Board of Messe Frankfurt.
An annual spring event is essential for the trend-based order cycles in the consumer goods and textile industries, which means that postponing these events until the second half of the year would not serve the interests of exhibitors. As a result of the current situation and ongoing travel restrictions, exhibitors are faced with huge uncertainties regarding who will be allowed to be present and their customer contacts, making it extremely difficult to commit to trade fair participation. It simply is not possible at present to offer any planning certainty for investments in trade fair presentations for April or May.
While physical events are not possible, Messe Frankfurt has created numerous digital offerings for its customers. Consumer Goods Digital Day on April 20th, 2021, for example, offer customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information. The content of the Digital Day will be focused on ways in which retailers can help their businesses, particularly since it has not been possible to hold any international flagship fairs in Frankfurt featuring the relevant presentation possibilities and supporting programmes since Ambiente 2020. This content will be supplemented by the opportunities presented by Nextrade, the first order and data management portal for the home and living sector. Nextrade also offers attractive possibilities for manufacturers of finished home and household textiles to present their products, as well as a frequently used channel through which they can promote business with retailers and traders.
Detlef Braun said, “The ongoing shutdown of retailers in our visitor countries has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings during this volatile time. As you know, we are also continuing to do everything in our power to make safe and successful trade fairs possible, because nothing can take the place of face-to-face encounters.”
New dates for the 2022 events are:
Christmasworld from 28 January to 1 February 2022
Paperworld and Creativeworld from 29 January to 1 February 2022
Ambiente from 11 to 15 February 2022