The 2021 show may be cancelled but Paperworld and Christmasworld trends for the year have been announced.
Buyers and manufacturers can prepare for the coming business year even without trade fairs by following the Christmasworld and Paperworld Trends 2021/22. Under the title “Together”three joint trend statements show the coming themes, colours, materials, inspirations and styles that will impact our new everyday life. They provide the international decor and stationery trade with valuable ideas for individual product combinations.
“At the moment, and especially when the lockdown phase in the stationary retail trade is over, the Christmasworld and Paperworld Trends have great potential for a restart,” said Julia Uherek, Group Show Director Consumer Goods Fairs, Messe Frankfurt Exhibition GmbH. That is why the trends will also be part of the programme of the Consumer Goods Digital Day on 20 April 2021.
The three trend statements are: Contemplative Approach, Heirloom Feelings and Spirited Response.
Contemplative Approach features nature as a source of inspiration and is original, tactile and unpretentious. Renewable materials such as cork, bark, jute, grass and wood determine the unpretentious look together with metal, marble and stone. The materials remain in their natural state, are roughly hewn, broken, woven or rudimentarily processed.
The colour palette includes dark juniper berry, light green, fawn brown, red beech, matt green, moss, basalt green and a warm, light stone shade. The individual tones appear deep, rich, almost of plant origin. The characteristic grains and patterns of the natural materials complement the picture.
Heirloom Feelings relies on new nostalgia to determine the design and is nostalgic while also being young and playful. Blossoms, scattered flowers and vines sprout alongside frills, fine graphic designs and chequered patterns. The joy of adorning is reflected in every aspect of the product from festive decorations, gift wrapping papers and greeting cards to stylish working and writing.
The palette extends from a velvety mouse-grey, delicate lime green, cloudy white and dark topaz to a romantic shade of rose, from light almond to a red tone and soft, airy sky blue. The materials are more refined with porcelain, glass, fine papers, handmade objects and new interpretations of old craftsmanship. This is complemented by the delicate interplay of transparency, gold and brass lustre.
Spirited Response has a focus on sustainability while being creative and unconventional, this is not a trend, but a necessity. This style world presents attractive alternatives and unconventional solutions that focus on zero waste, a circular economy, upcycling and recycling. The design is handcrafted, creative, cheerful, colourful and uncomplicated.
Spirited Response shows a vibrant combination of everyday work and festive decorations. The colour palette combines vivid shades with random melanges that result from different recycling processes. Paper waste is transformed into papier-mâché, and old fabrics or cords become creative materials for new objects. The colours generate positive energy and extend from intense sea green, fiery red, faded rose and a milky caramel brown to ultraviolet, Bristol Blue, bright flamingo orange and corn yellow.
As part of the Consumer Goods Digital Day on April 20, 2021, Christmasworld and Paperworld Trends will be held as a digital presentation and provide concrete tips for implementation. Until then, downloads will be available on the fair websites and further information and contributions at www.conzoom.solutions .
The next Christmasworld will be held from January 28 to February 1, 2022. Paperworld and Creativeworld will be held from January 29 to February 1, 2022.