Top Drawer On Demand was a hit and now the sessions are available to view for a limited time.
Top Drawer, the first buying event of the season, attracted nearly 10,000 views over their five days of seminars and product launches. Bringing welcome news that with the new year, so too has come a thirst for fresh designs, trends insight and practical business advice.
But if you missed out on a session, or you want to re-watch or share a session with colleagues, the content is now available online to view until February 21.
Liberty’s Home Buying Manager, Bryony Sheridan, said, “In these unusual times, creating ways for buyers and brands to connect has never been more important, the team behind Top Drawer On Demand has done a marvellous job at creating such a community for the retail industry.”
From an exhibitor perspective, Forma House’s Simon Maghnagi said, “In the absence of live shows, this has been a big help in connecting with current and potential customers. The opportunity to be part of the live product launches allowed us to reach a large audience of relevant buyers effectively and efficiently, whilst the quick-chat function is really helpful for taking those interactions further through informal conversations to really get things started.”
The Tartan Blanket Company’s Co-Founder, Emma Macdonald added, “We loved being able to virtually meet so many of our wonderful customers and showcase our new collections. The response so far has been amazing already, with new and exciting stockists signing up to work with us. It was such a great virtual community building experience, and we wouldn’t hesitate to take part again.”
Those who took part in the live agenda are not the only ones to see success on the platform so far, with a 15% growth in active users and an increase in product engagements of over 200% since the show’s September digital offering.
Of this great response, Zoë Bonser, Portfolio Director said, “With every virtual event we’ve hosted over the past 12 months, we’ve listened to what it is our audience needs and wants, learned from user behaviour, and continued to evolve our offering to ensure we are doing our part in supporting the industry as best we can. The results so far demonstrate that our audience has found what we’ve created to be incredibly useful to them and their businesses, which is what matters most.”
In addition to this collection of ‘live’ content, On Demand is currently hosting more than 8,000 products from 500+ carefully curated design-led brands. Buyers, retailers and interior designers will have until February 21, to browse products, explore new trends, and engage with brands through a host of networking tools available on the platform.
Top Drawer On Demand can be found at www.topdrawer.co.uk