Creativeworld Trends

Creativeworld may be cancelled in 2021 but the trends for the coming year have been revealed.

The Covid-19 pandemic has changed the way we live, work and spend time for a year now and while much has changed in terms of home offices, home schooling and video conferencing, the importance of hobbies and creativity has become more apparent. This is reflected in the 2021/22 Creativeworld Trends, which send positive signals that show a good deal of freshness and respect for nature.

Right now, creative ideas for the home craft table are in demand. On behalf of Messe Frankfurt, the Stilbüro bora.herke.palmisano has developed the 2021/22 Creativeworld Trends, taking inspiration from this newfound time and the latent creative energy.

“We have been able to apply ourselves to creative pursuits with discipline, patience, continuity and energy. We have taken up techniques and methods again, whilst accepting successes and failures,” said Claudia Herke, from the Stilbüro bora.herke.palmisano.

With three trend worlds – Second Strategy, Flower Treatment and Natural Procedure – the designers show a variety of creative ideas that provide fresh input for creative hobbies.

Second Strategy: Sustainable and Individual

In a society where we consume things more quickly than we can use them, the ‘Second Use Idea’ comes to the fore. Clothing is made new, as it were: knitwear is repaired and defects in clothing become highlights. Techniques such as Batik, Japanese shibori (tie-dye) and silk-screen printing are seeing a resurgence on different materials and surfaces.

Sustainability is also reflected in this trend with ideas for recycling. This applies to materials, cardboard and glass packaging, ceramics and worn-out items: everything becomes a valuable craft material in the ‘Re-use Workshop’.

Flower Treatment: Delicate and Restrained

Flowers and blossoms in all their facets play the lead in Flower Treatment. It is all about a feeling of transience, poetry and expressiveness here. There is a sense of lightness and joy in the motifs, where blossoms can be painted on linen fabric, high-quality paper and textiles.

Natural Procedure: Natural and Free

The need for nature and freedom is simply reflected in Natural Procedure. This trend theme offers a multitude of possibilities whereby objects found in nature become stamps, colours or everyday objects. It is all about experimental techniques and working directly with and within nature. Wood and natural materials are very popular, but clay and natural colours are also used.

In addition, in this theme, classic DIY techniques, such as weaving, plaiting and modelling, come into play. Natural materials such as willow, jute, rattan and cane particularly lend themselves to this purpose.

“This forecast for the 2021/22 Creativeworld Trends promises much variety and the desire for new things. There is something for every creative here,” said Michael Reichhold, Director of Creativeworld, Messe Frankfurt Exhibition GmbH. “Particularly striking is the sustainable idea, which can be found in all three trend themes.”

Next trade fair dates

Consumer Goods Digital Day will take place on April 20, 2021.

Creativeworld and Paperworld will be held from January 29 to February 1, 2022.

Christmasworld will be held from January 28 to February 1, 2022.

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