Greeting card and paper product publisher Tailormade Design Ltd has been acquired by Sandbox Group.
The Hong Kong-based Sandbox group, established by Cris and Greg Holmes, comprises Sandbox Industries Ltd, Pinecone Design Ltd and Tailormade Design Ltd, which continues to operate under the rebranded Tailormade Creative Design Ltd.
The acquisition for an undisclosed sum reinforces Sandbox’s commitment to vertical integration, combining design, manufacturing, quality, and the flexibility in pricing needed to enhance market stability in today’s competitive surroundings.
Tailormade Design Ltd, established in 2001, is a specialist publisher of own brand greeting cards and paper products, including stationery, gift wrap and gift bags, working with retailers around the globe, from design to distribution. The existing team will remain with the new company to drive the business forward.
“We purchased Tailormade Design in order to expand and enhance our portfolio of companies,” said Greg Holmes, Sandbox Group’s CEO. “We know that the new business will provide the long-term approach we need to secure a positive future – a strong workforce, a business-friendly environment and superb creative, manufacturing, and distribution. We believe in the integrity of Tailormade, which has a long and proven track record of providing exquisite quality and design, and we hope to increase the appeal of the company to an even larger international audience.”
Cris Holmes, COO Sandbox Group, added, “Our track record speaks for itself, producing over 200 million cards a year for many of the major retailers and charities on a global platform. We’re proud to provide differentiation in the marketplace, with all our designs created on a bespoke and exclusive basis.”
The group has offices in the UK, Hong Kong, Canada and China, and the previous acquisition of Pinecone Design Ltd in early 2004 brought marketing access to the North American retail market.