Brand & Licensing Innovation Summit announce more speakers for online June event.

The LEGO Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Perry Ellis, Hasbro and Chefclub are among the many brands represented by speakers at the Brand & Licensing Innovation Summit, taking place online from June 9-11.

Stephanie Freeman, The LEGO Group’s Global Licensing Manager – Outbound, and Mark Bezodis, Licensing Managing Director, Perry Ellis International, will contribute to an opening day panel ‘Brainstorming the future of licensing in retail and vice versa’ alongside Karen Hewitt (, Susan Bolsover (Penguin Random House), and Licensing International MD Graham Saltmarsh.

Day one of the summit focuses on Trends and Retail and the five experienced panellists will cover questions being asked at retail right now, including:

  • Whether and how to pivot online
  • How stocking and selling licensed product could change in the future
  • The benefit of adapting to instore experiential offerings
  • How to reinvigorate returning customers to bricks and mortar stores
  • The impact digital strategies are having on IP

Mark Bezodis, Licensing Managing Director, Perry Ellis International, said, “B&LIS is an important event for the licensing industry because, for many, it’s an opportunity to pause and listen to the pioneers of the industry and the only event which seems to have its finger on the pulse of all things licensing and retail.”

Stephanie Freeman, Global Licensing Manager – Outbound, The LEGO Group, added, “I am honoured to join a panel at B&LIS and provide my insights and experiences over my time in licensing and also during the last year… I am looking forward to learning from fellow panellists and it will be great to engage with people I wouldn’t necessarily cross paths with.”

The second day of B&LIS is all about sustainability and CSR with speakers from Hasbro, George at Asda, Lyfcycle, DNA Brands and Brands In Limited. They will discuss the damaging effects of the fashion industry on the planet, and how the industry is transitioning to a sustainable future.

John Friend, Head of Halo and Xbox Consumer Products at Microsoft will join a day three panel alongside Difuzed Head of Gaming and Esports Dan Amos and Scott Macrae, Asda’s New Business and Partnerships Manager.

The summit’s third day takes a deep dive into content and digital transformation, and John’s panel is called Next Level: Why Gaming and Esports is Dominating the Entertainment Leaderboard.

BL&IS is a three-day virtual event that has been designed specifically to help middle-management, business leaders and owners to navigate the changing retail, content and consumer landscape by:

  • Addressing the latest industry trends and topics and provide actionable, inspiring insight on the future of brands and licensing.
  • Tackling the changes in licensing and facilitating conversation around digital transformation, the rise of sustainability and why and how businesses need to adapt
  • Bringing the community to exchange, debate and share trends, insights and challenges

Online registration for the Brand & Licensing Innovation Summits is now open at Early bird discounts of 30 per cent are available until April 16. A three-day delegate pass at the early bird rate will cost just £175 (£158 for Licensing International members). Qualified retailers are invited to register for free.

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