Moonpig presses play on gaming offer with launch of bespoke card and gifting ranges.
Moonpig, has announced their move into the gaming space with the intention of becoming the ‘Home of Gaming’ for birthdays.
Whether it’s a little person who spends hours watching Ali-A on YouTube or a big person who loves to reminisce on their Sonic-on-the-Mega-Drive days, everyone’s got a gamer in their life. Moonpig’s new offer is designed for friends and family to level up when faced with the challenge of a gamer’s birthday.
The range is built on licensing partnerships with brands such as Nintendo, Pokemon, Sonic the Hedgehog, SEGA, Warhammer and Marvel Gameverse among others, but Moonpig is still actively recruiting additional gaming brands too.
“Gaming represents a huge opportunity for us at Moonpig and with incredible household brands – like Nintendo – on board, we’ve only just begun the journey to become the ultimate destination for birthday presents for every gaming fan. Our ambition is to have a brilliant range of cards that fans can’t find anywhere else and offer matching gifts for the perfect bundle,” said David Rimmer, Commercial Director at Moonpig.
The first elements of the gaming range launched in September with a licensed partnership with Nintendo. The bespoke cards were designed by Moonpig’s in-house team, creating a diverse, personalisable range that is not available anywhere else, featuring Super Mario, Animal Crossing and Zelda among others.
The next stage of the campaign launched in April, featuring bespoke site looks as well as a number of competitions and giveaways on social media, giving participants the opportunity to win prizes, including a number of personalised Nintendo Switch Lite consoles and even a personalised Xbox Series S in partnership with gaming sensation Ali A.
The gaming range featuring card designs and gifts is available at https://www.moonpig.com/uk/personalised-cards/gaming/