Clarion Events REVEALs All

Clarion Events announce the launch of their new e-commerce platform.

Clarion Events, the team behind Home & Gift and Top Drawer, has announced the launch of their new digital offering, a trade e-commerce platform called REVEAL.

REVEAL, powered by Treniq technology, will be a hub of product discovery, easy ordering, inspiration and insight, 365 days a year; a rotating shop window highlighting the work of big and small lifestyle brands.

Designed to complement the existing live show offering, for suppliers, it will be a 24/7 digital shopfront, placing products at eye-level for the UK’s largest network of sought-after buyers. For retailers, it will be a place for product discovery, and a unique opportunity to source, connect and buy, as well as learn and be inspired.

Portfolio Director, Zoë Bonser said, “Regardless of whether buyers are B2C or B2B, the past year has really changed how purchases are made, with 88% of our community telling us that, off the back of our award-winning virtual events, a trade marketplace would be useful to them. What’s more, when a marketplace is available, they want it to be amazing – as shown in a recent Gartner report, where 80% of B2B buyers said they expect an online experience with the ease and efficiency offered by the likes of Amazon. With that in mind, we’ve taken our time to do thorough research, run pilots, partner with the best tech in the industry, and build a platform that is not just a temporary alternative to live events, but an exciting, essential product for our buyers and brands to do business all year-round. This marks the next chapter in the holistic Clarion Retail offering, where the seamless integration between REVEAL and our world-class events will sit at the heart of everything we do. We can’t wait to share more in coming weeks.”

With the launch of REVEAL bringing the shows within the Clarion Retail portfolio even more closely together, the events have also had a refresh. On the rebrands, Zoë said, “This rebrand will breathe new life into our historic events as they make their return to a live format from July, and this is just the beginning in ensuring each of our shows has its own identity, while remaining connected to the portfolio and REVEAL as we continue to shape our digital offering.”

The first of Clarion Retail’s live events will take place July 18-21 with the co-location of Home & Gift and Manchester Furniture Show in Harrogate.

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