Card Factory announce the appointment of Syed Kazmi who joins the leadership team.
Card Factory have announced that Syed Kazmi will be joining the leadership team as Executive Director of Business Development from August 23, 2021, bringing with him a wealth of experience in new markets, franchise and partnerships.
Syed joins Card Factory from variety store chain HEMA where he was International Business Director, expanding the companyâ€™s international reach through franchise and wholesale multi-channel agreements in new and existing markets. Prior to this, Syed served on the Executive Team at Hamleys of London as International Director where he led global development, operating stores and wholesale channels in 25 markets.
Working in the Business Development Team, Syed will help Card Factory deliver on one of the key parts of the businessâ€™s five-year strategy by focusing on building out its partnership offer, making Card Factoryâ€™s offer available in more places, however customers shop.
Darcy Willson-Rymer, CEO of Card Factory, said, â€œSyed brings a breadth of experience which will allow Card Factory to fulfil its strategic vision of expanding into new markets and partnerships, putting our great value, high quality products in the hands of more shoppers in the UK and internationally.â€