BLE Announce Initial Exhibitor List

Brand Licensing Europe announces big names as the initial 2021 exhibitor list is unveiled.

Brand Licensing Europe returns in-person to ExCeL London in a few months, and the show’s organiser has announced the first wave of exhibiting companies already confirmed to participate in November covering a wide range of countries and categories from TV production to movie studios, publishing, art, animation, sports brands, heritage, gaming and more.

Confirmed exhibitors include The Smurfs, Magic Light Pictures, Crunchyroll, Asterix, Hasbro Consumer Products, Mattel Brands Consumer Products, Sanrio, SEGA, MGA Entertainment, National Basketball Association, Gallimard Jeunesse, Science Museum Group and Aardman, amongst many others.

Anna Knight, VP of Licensing, Informa Markets, added “We are thrilled that BLE will return in-person this year. The support we’ve received from the industry has been amazing, proving that there is a genuine desire for the brand licensing community to reconnect face-to-face once more. We are delighted to welcome so many exhibitors already, including GO-N and The Scouts Store who will be new to the floor for 2021, and a wide range of European brands returning including Sophie La Girafe, FC Barcelona, Sagoo, Spain Licensing Pavilion, Tour de France and many more.”

You can view the exhibitor list on the BLE website here.

Companies interested in exhibiting at Brand Licensing Europe should contact Greg McDonald (UK) at or Matthieu Battini (Europe) at

Brand Licensing Europe is officially sponsored by Licensing International, the industry trade association.

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