Brand Licensing Europe look to the future with Whatâ€™s Next 2021 theme.
Brand Licensing Europe (BLE), in partnership with industry trade association Licensing International, will support the industry as it collectively looks to a post-pandemic future with a â€˜Whatâ€™s Nextâ€™ theme weaving throughout the show in 2021. BLE returns this year with a new multi-platform format taking place in-person from November 17-19 at ExCeL London followed by an online event on November 30 â€“ December 1. Attendees can register for free now at https://www.brandlicensing.eu/en/home.html.
The Whatâ€™s Next theme will give a platform to the people, ideas and practices set to change the face of brand licensing, while focusing on three distinct areas to give attendees an overview of the most important considerations for doing business in 2022 and beyond.
- Whoâ€™s next: Attendees are invited to discover and celebrate the licensing change makers in the all-new Agents of Change gallery. The gallery will be situated at the entrance of BLE, and will be taken from License Globalâ€™s Influentials list of 2021 that will feature in December.
- Innovation in Sustainability Showcase in partnership with Products of Change. This feature area will inspire attendees on their journey towards a more sustainable future.
- Whatâ€™s next for retail: Visitors can explore an interactive retail space showcasing how brand licensing is leading the way in the production of unique, creative, and entertaining consumer experiences critical to the much-needed transformation of retail.
Informa Marketsâ€™ VP of Licensing Anna Knight said, â€œIdentifying new trends, change makers and upcoming challenges is what makes an industry gathering like BLE unmissable. This past year has shown how adaptable we are and, as we move into a post-covid world, that pace shows no sign of slowing down. Looking towards the future has never been more vital and this is precisely what our ‘Whatâ€™s Nextâ€™ theme is designed to support. Our hope is that this yearâ€™s theme, and all of the amazing content that envelops it, will help to take the guesswork out of strategic planning and support our attendees to drive forward their visions for the future.â€
Registration for the event is now open â€“ retailers, manufacturers and brand owners wishing to take part in this yearâ€™s event are invited to register for free at https://www.brandlicensing.eu/en/home.html.