thortful launches ‘Affirmations by Bryony Gordon’ to mark World Mental Health Day

Greetings card marketplace thortful.com has worked with journalist and broadcaster and Mental Health Mates founder Bryony Gordon to create a series of positive affirmation cards written by Bryony and beautifully brought to life by illustrator Frankie Rose. The cards campaign is in support of Mental Health Mates and Better Health – Every Mind Matters.

World Mental Health Day takes place on Sunday 10th October, and throughout the month, thortful will be supporting both Mental Health Mates and the Better Health – Every Mind Matters campaign. The campaign encourages people to look after their mental wellbeing by getting a free NHS-approved Mind Plan. When it comes to taking care of your mental health, having a plan is a brilliant first step. So, throughout the month of October thortful are encouraging people to take the NHS-approved Mind Plan quiz, for personalised ideas to improve mental health and wellbeing.

Mental Health Mates is a network of peer support groups run by people who experience their own mental health issues, meeting regularly to walk, connect and share without fear or judgement. With walks and online communities across the United Kingdom, Mental Health Mates is a thriving community and one that is committed to growing to reach even more people in need of mental health support.

The affirmation cards collection is available exclusively at thortful. The cards include a QR code on the back, to scan to find out more about the partnership and tips to improve mental wellbeing.

Bryony said, “Physical cards are so important, I used to receive them from my friend Fearne during lockdown, when she would write to me just for the hell of it, and it meant so much when it dropped onto the mat, even though we are in constant contact on WhatsApp! It’s easy to forget the stuff that is good for us and harder to retain it. I think affirmations are brilliant and important reminders of the things that make us feel good about ourselves. Reading an affirmation can really help us put positive behaviours into action.”

Clare Perkins, Deputy Director Personalised Prevention, Office for Health Improvement and Disparities (OHID formerly Public Health England) said, “We are pleased to be continuing our partnership with thortful to support people with tips and advice to improve their wellbeing this World Mental Health Day and beyond. There are little steps we can all take to look after our mental health, and getting a free, NHS-approved Mind Plan is a great way to start. It’s important to find out what works for you and that’s why the Every Mind Matters website has lots of resources to try.”

Andy Pearce CEO of thortful added, “We’re delighted to be able to host this collection for Bryony and her amazing community programme. Since our inception in 2016 thortful has always supported Mental Health causes so we’re delighted to be involved. We are also incredibly proud to continue our support of the Better Health – Every Mind Matters campaign by encouraging our community to get a Mind Plan.”

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