Following on from the success of Autumn Fair and the highest ever re-book, Spring Fair has announced that 90% of its stand space has been sold and its organisers Hyve Group plc are looking to increase the floorplan to accommodate the flurry of new brands keen to join the show.

As a leading marketplace for wholesale home, gift, fashion and sourcing, Spring Fair, which also now incorporates fashion destination Moda, is known as a nucleus for creativity, inspiration, trends, and order writing, as well as bringing the industry together, building communities, nurturing collaboration, and facilitating relationships that last. The next live event takes place at NEC Birmingham on the 6th – 9th February 2022 and features four key buying destinations – Home, Gift, Fashion and Design & Source, as well as the Inspiring Retail Stage which takes on the theme of empowering change featuring inspiring and innovative retailers who are changing their business with a positive impact.

Daniel Mayhew, Event Director, Spring Fair says; “Spring Fair was sorely missed this year and following the hugely successful Autumn Fair, the Spring Fair team are working hard to make the show better than ever. We have spent many months researching the market, talking to our customers, listening, and learning, and feel confident that Spring Fair will deliver the best possible experience across its four days. Visitors will discover the most inspirational and exciting brand line-up and stock rich exhibitors, as well as the newness, cross-buying opportunities, and sustainable products that are so key to buyers and their customers now.”

With its unparalleled cross-buying opportunities, Spring Fair creates a compelling and unmissable platform for buyers to touch, feel, and experience the latest products, trends and innovations across home, gift, fashion, and sourcing – from across the UK and overseas. 

Stand space in the Greetings sector in Hall 3 is also nearly sold out. Greeting’s card and gift companies showcasing their new Christmas, everyday occasions and birthday collections include Ling Design, The Great British Card Co, Cardgains, Wrendale, Paper Salad, The Seed Card Company, Rachel Ellen, Otter House, Louise Tiler, Museums and Galleries, and Noel Tatt. The big trends coming through are in diversity and sustainability. 

Sustainability continues to be top of the agenda with 82% of visitors stating their interest in sustainable and ethical brands. Existing initiatives such as the Sustainability Trail continues to highlight and champion sustainable brands and the work they are doing. Further sustainability initiatives, including the re-introduction of the Power of One campaign, will be announced soon.

In the burgeoning Gift sector situated in the heart of the show, buyers will discover Widdop & Co, Kikkerland, Lesser & Pavey, Sass & Belle, Puckator, Ashleigh & Burwood, Abysse, Joe Davies, House of Disaster, Powell Craft, Rex London, ChalkUK, Gingko Designs, Retreat Home, Shoeless Joe, and The Company. The crafting trend continues to grow and brands including Stitching Me Softly, Stitch Happy, Stitch with Skye and Crafty You Crafty Me, will show their new collections.

The Party sector is full of exciting and bright new finds for every occasion. From decorations and balloons to dress-up, visitors will discover the big party players including Pioneer Qualatex, Unique Party, Gemar, I.T.I Balloons, Rubies, Gemar and Grabo balloons and party ware. Celebration suppliers include Hootybaloo, Ginger Ray, Allandra, wrapping paper from Glick, and to make celebrations go with a bag, crackers from Robin Reed, Eco Cracker Company, Glenart and Eurowrap.  

Suzanne Ellingham, Head of Content, Hyve Group plc, commenting on the empowering change content theme at Spring Fair, says; “Retail is changing, and its changing in all areas of businesses. This year’s Inspiring Retail Stage theme of empowering change will feature inspiring and innovative retailers who are changing their business with a positive impact. From the drive towards sustainability and transparency, how retailers are evolving customer experience, consumers shopping everywhere, on every channel, and how to make that work for independent retailers who are time poor….   Industry leaders, trend forecasters and a range of retailers will be sharing their stories with the Spring Fair audience in the hopes that sharing these ideas will give retailers the confidence to change and may even spark a few ideas.”

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