Tiny Tatty Teddy, the nursery sub brand of Me to You is partnering with neonatal charity Ickle Pickles to bring support to premature and sick babies.
The Ickle Pickles Children’s Charity aims to give every new baby a chance by funding life-saving equipment such as ventilators and incubators for neonatal units around the country. Tiny Tatty Teddy is partnering with Ickle Pickles to help raise awareness of the vital work the charity does.
The partnership will involve joint marketing campaigns spanning across social media starting with a campaign around World Prematurity Day on November 17. Both organisations will share positive stories across social media channels of children born prematurely in the run-up to the day, with 10% of each Tiny Tatty Teddy product purchased through metoyou.com donated to the charity.
“Partnering with the Tiny Tatty Teddy brand will help us to increase the awareness of prematurity and the care that sick babies require in neonatal units across the country”Grace Elphinstone, marketing manager at Carte Blanche
Grace Elphinstone, marketing manager at Carte Blanche, which owns the Tiny Tatty Teddy brand, and is an international creator, distributor and licensor of character-branded products, including toys, gifts, greeting cards, apparel and homeware , said: “The Tiny Tatty Teddy brand is all about celebrating baby milestones and treasuring tiny memories, which fits perfectly with the Ickle Pickles ethos of giving every newborn a chance. We are delighted to have the opportunity to help this amazing charity and the incredible work they do to support sick and premature babies and their families.’’
Rachael Marsh, Ickle Pickles founder, added: “Partnering with the Tiny Tatty Teddy brand will help us to increase the awareness of prematurity and the care that sick babies require in neonatal units across the country. Receiving a percentage of sale donations will ensure we can support more babies in need, and we are excited for the campaign to start and the relationship to develop.’’ The partnership will include 12 months of activity, including the launch of a dual-branded Tiny Tatty Teddy and Ickle Pickles sensory plush early next year as well as social media competitions and care packages to be delivered to parents with children in neonatal units around the country.