Following Brand Licensing Europe (BLE) last week in London, there are more opportunities to network, or catch up on what happened if you didn’t manage to get to the show.

A further 870 (and rising) meetings have now been booked on the BLE platform for the follow-up online event, which takes place on 30 November and 1 December. Attendees unable to get to BLE in person, and those who did attend but want to book overflow meetings, will be able to connect with most of the in-person exhibitors as well as 53 online-only exhibitors, including Mattel, The Pokémon Company, Playmobil, ITV Studios, Bavaria Media, Brigitte Bardot, Edutainment Licensing, Metrostar, Mondo TV, Princess Sam, and more.

The event’s online content programme will expand BLE’s What’s Next theme including three online-only In Conversation sessions with senior executives from ViacomCBS Consumer Products; a sustainability panel with Products of Change, and Licensing U, alongside the option to watch recordings of the Team GB and ViacomCBS live keynotes, five What’s Next at Retail sessions and the Kelvyn Gardner License This! final which took place at the show. All of this content will be available to watch on-demand for free until 28 February 2022.

BLE 2021

Online-only content includes:

D&I In Conversation sessions with ViacomCBS executives

  • Diversity in the Workplace 
  • Diversity in Content
  • Diversity in Products

Brands for Social Change: Join Products of Change as they talk to Yellow Octopus, Newlife, Preloved Kilo and George at Asda to discuss how they are diverting clothes from landfill and building a fully circular fashion industry.

Licensing U: Featuring 14 presentations across three tracks – Basics, Spotlights and Tactics & Strategies – Licensing U is a one-stop-shop education programme about the $292bn licensing industry for newcomers and experienced professionals.

Anna Knight, VP licensing, Informa Markets, said: “What can I say? A massive thank you to everyone who not only made it possible for BLE to return in person this year, but who delivered a top-quality event that delivered on its promise to reconnect the European licensing industry for three days of incredible networking and content. We couldn’t be prouder or more delighted with the feedback we’ve received from exhibitors, visitors and partners.

“Next stop BLE online on Tuesday 30 November and Wednesday 1 December. This is the last real opportunity for the European licensing industry to connect en masse in 2021, so book those meetings now. And then next year we’ll be travelling over to Vegas for Licensing Expo and finally – just 10 months from now – BLE 2022, which will take place 20-22 September at ExCeL London. Despite the sore feet, we can’t wait.”

Maura Regan, president, Licensing International: “We and our members were particularly enthused about the quality of the meetings we had during BLE. Everyone was there to do serious business. At the same time, people were so excited just to be back together again, and the good cheer at the Opening Night drinks and throughout the Expo was invigorating. We’re looking forward to the virtual BLE for those who weren’t able to make it to London, and to the outstanding Licensing U educational programme that we’ve prepared.”

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