Don’t forget that tomorrow (Friday 26 November) is Festive Friday!

The aim of this industry tradition, organised by the Greeting Card Association (GCA) is to kick off the annual exchange of Christmas cards.

Taking part in creating this first wave of Christmas card sending really helps to generate a Christmas card-sending mood!

What have you got planned? Here’s some examples: the Hyve team is working with some Spring Fair exhibitors to arrange the donation of cards to its charity, The Retail Trust, and then will be joining residents to write the cards on Festive Friday.

GCA retail member, Austin & Co in Great Malvern, is using the Thinking of You Week signage and sentiment, encouraging customers to write their spare Christmas cards to someone they don’t know. “We are working with local charities, such as Age Concern and Community Action Trust,” said owner Sean Austin. “It’s all about…getting..Christmas card[s]…out to as many people as we can; sending a Christmas card, delivering a smile”

Find out more, source marketing tools and more at www.gca.cards/festive-friday-2021

What are your plans for tomorrow? Send details and images to Greetings Today editor Naomi MacKay at naomi@lemapublishing.co.uk.

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