Online greeting card marketplace thortful has launched its first major integrated campaign, which aims to illustrate the true potential and impact of giving the perfect card to the right person.

The campaign, by independent creative agency isobel, launches with its first TV ad, for Valentine’s Day, with the brand line: ‘that’s really really really really really really really thortful’.

‘Dolphin’ features a couple who break into their unique language of love (dolphin noises, obviously), triggered by one giving the other a thortful Valentine’s Day card.  The spot breaks in a Channel 4 Premier Break partnership today (25 January) at 10pm, during Davina McCall’s Language of Love.  During this initial campaign phase, thortful will launch their new ‘really really’ sonic branding, with three different film versions appearing in the same ad break.

The wider integrated campaign will then run across broadcast TV, VOD, radio, social and digital channels. The media is planned by Mostly Media.

The campaign was written by isobel’s Tom Dyson and Lance Boreham, and the TV commercial was Directed by Mike Maguire, through Outsider.

Pip Heywood, chief commercial officer at thortful, said: “It’s been a delight to raise our first thump at brand response with isobel & Mostly Media. In a short space of time, we’ve got a brand idea and media strategy that gives us reams and reams of campaign grist (and helps us have a lot of fun along the way). It’s been wonderful to see how the entire business has rallied behind it. In the sea of sameness for our category, we’re pretty confident this will punch through. Well done to the entire crew. Valentine’s Day, here we come!” thortful offers thousands of unique cards created by small independent designers, as well as heartfelt gifts. The company was founded

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