2022 is Holy Mackerelâ€™s 20th birthday year, and director Katie Meeke says: â€œWeâ€™re really looking forward to celebrating it by being able to get together with our customers, suppliers and fellow publishers again. Roll on Spring Fair and Scotlandâ€™s Trade Fair, our first shows of the year.â€™â€™
Spring Fair: Hall 3 Stand R02
Holy Mackerel started out back in 2002, the brainchild of Sarah Hopkins. In 2004, Sarahâ€™s sister Katie decided that the greetings card industry looked like a friendly place to be, and she left the rat race and the joys of the M25 to make it a family business!
The ethos of the company has always been to work with a small group of talented artists to create a huge range of styles and occasions under one roof, and thatâ€™s still very much the case today. The ranges have changed over the years, but the Holy Mackerel house style is still at their core; a recognisable mix of great designs and warm humour.
The company is perhaps best known for its best-selling One Lump or Two range of cards by polymer clay artist Erica Sturla. This is the flagship range, with nearly 500 cards covering just about every occasion you can think of, from 23rd anniversaries to Dydd Santes Dwynwen (the Welsh equivalent of Valentineâ€™s Day). Of course, being based in sunny Pembrokeshire, Welsh language cards are an important part of the range too!
In late 2020 the team took on a new challenge as it became the proud owner of the Alternative Image range of retro black and white cards, and these have been a successful addition to the collection – funny, fashionable and with quite a following, they fit well alongside the rest of the range.
New for 2022? More than 120 new card designs will be on show at Spring Fair, including a relaunch of an old favourite, the Minimiam range by Parisian food photographers Akiko Ida and Pierre Javelle, featuring tiny characters in a food-based world, as well as new cards from award-winning artist Rosie Brooks, and some fabulous designs from artists Andy Poplar and Seth Draper. And of course it wouldnâ€™t be Spring Fair without a splash of new designs from Erica Sturla â€“ watch out for cards for horse lovers, rock climbers and mobility scooter speed freaks too!