The Royal Mail has shared some fascinating facts from a recent survey about Motherâ€™s Day.
Almost a third of those surveyed (31%) will be sending gifts or cards to their mothers through the post for Motherâ€™s Day this year. When it comes to presents, flowers and plants (51%); chocolate (21%); wine and champagne (13%); and handmade gifts (8%) are set to be the most popular gifts sent to mothers this year. Other popular gifts include books, candles, cakes and tea.
Alongside delivering physical gifts and cards for Motherâ€™s Day, Royal Mail has a digital surprise for mums. Royal Mailâ€™s new barcoded stamps enable users to watch and share exclusive videos by scanning the stamps in the Royal Mail App. One of the options is a Motherâ€™s Day video, giving mothers and mother figures something extra to smile about when they receive cards in the post this year.
Â£73 million is spent on mother’s day cards in the UKGreeting Card Association
The majority of those planning to buy a gift (70%) typically spend up to Â£40 on gifts for Motherâ€™s Day. 23% spend between Â£41 and Â£100. However, 5% of people plan to spend over Â£100 to treat their mothers this year.
Motherâ€™s Day isnâ€™t just for mums! 14% of UK adults send Motherâ€™s Day cards or gifts to other mother figures including stepmothers, aunts and grandmothers. And, almost 9% have sent or received a Motherâ€™s Day card or gift from their pet.
Although many children will be sending cards and gifts in the post this year, almost six in ten (59%) intend on seeing their mothers this Motherâ€™s Day.
David Gold, director of external affairs & policy at Royal Mail, said: â€œRoyal Mailâ€™s postmen and women love delivering cards and presents for Motherâ€™s Day across the UK. After two years of lockdowns, this Motherâ€™s Day is set to be extra special and our people will be doing their bit to make sure mums across the country feel really appreciated this year.â€