Flowers, chocolates and digital surprises! Gifting trends for Mother’s Day

Mother's Day card

The Royal Mail has shared some fascinating facts from a recent survey about Mother’s Day.

Almost a third of those surveyed (31%) will be sending gifts or cards to their mothers through the post for Mother’s Day this year. When it comes to presents, flowers and plants (51%); chocolate (21%); wine and champagne (13%); and handmade gifts (8%) are set to be the most popular gifts sent to mothers this year. Other popular gifts include books, candles, cakes and tea.

Alongside delivering physical gifts and cards for Mother’s Day, Royal Mail has a digital surprise for mums. Royal Mail’s new barcoded stamps enable users to watch and share exclusive videos by scanning the stamps in the Royal Mail App. One of the options is a Mother’s Day video, giving mothers and mother figures something extra to smile about when they receive cards in the post this year.

£73 million is spent on mother’s day cards in the UK

Greeting Card Association

The majority of those planning to buy a gift (70%) typically spend up to £40 on gifts for Mother’s Day. 23% spend between £41 and £100. However, 5% of people plan to spend over £100 to treat their mothers this year.

Mother’s Day isn’t just for mums! 14% of UK adults send Mother’s Day cards or gifts to other mother figures including stepmothers, aunts and grandmothers. And, almost 9% have sent or received a Mother’s Day card or gift from their pet.

Glebe 2022

Although many children will be sending cards and gifts in the post this year, almost six in ten (59%) intend on seeing their mothers this Mother’s Day.

David Gold, director of external affairs & policy at Royal Mail, said: “Royal Mail’s postmen and women love delivering cards and presents for Mother’s Day across the UK. After two years of lockdowns, this Mother’s Day is set to be extra special and our people will be doing their bit to make sure mums across the country feel really appreciated this year.”

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