The sun is out and summer is on its way – but Danilo is feeling a bit blue. Happily, it’s because the team is bringing a special licence, in the shape of preschool favourite Bluey, to this year’s PG Live
We’re all excited to see the return of PG Live, but it seems publisher Danilo is feeling a bit blue. Fortunately, not in the sad sense, but because the team is bringing Bluey, the lovable and inexhaustible Blue Heeler puppy, to the show this year.
In addition, Danilo is looking forward to showcasing its other exciting greetings card and gift wrap ranges from its larger-than-ever product portfolio. Retailers and distributors will be able to see a variety of popular designs, from movie brands such as Jurassic World: Dominion and Minions 2: The Rise of Gru, to gaming titles Xbox, and Minecraft, Anime ranges such as Naruto and Hatsune Miku, through to juvenile licences such as Nerf and Peppa Pig.
So pop along and say hi to the Danilo team on stand 513 to see all this and much more.
This year sees some much-anticipated movies coming to our screens, for which Danilo is creating fantastic card and wrap ranges. The recent action-packed movie The Batman, starring Robert Pattinson, launched in March and will tie in with an update of the official greetings card and calendar range.
DC League of Superpets comes out in July, and follows Krypto the super-dog and Superman as inseparable best friends; there will be a new card and wrap range to accompany this. The fourth biggest movie franchise of all time is bringing its next instalment – Jurassic World: Dominion – to cinemas in June, and a new greetings card and gift wrap style will be launched in line with the movie release.
Next up is Minions: The Rise of Gru, in July, which will also see a new vibrant and colourful style of greetings card, gift wrap and calendars being launched to match the feel of the film.
Over the past few years we have seen a huge increase in popularity in gaming. Total global spending on gaming is now expected to exceed $200bn by 2023, according to Newzoo, so consumer appetite looks set to continue growing. In line with this trend, Danilo has added new gaming titles to the portfolio each year, with the 2022 card collection featuring Minecraft, Super Mario, Animal Crossing, Xbox and many more.
Preschool still remains a strong genre and as mentioned above, Danilo is delighted to welcome the Bluey licence to further enhance the preschool offering. Other great Danilo preschool brand ranges that will be available to view at the show include Peppa Pig, Paw Patrol, Thomas & Friends Hey Duggee, Peter Rabbit, The Gruffalo, CoCo Melon, Elmer the Patchwork Elephant, and Guess How Much I Love You. For older kids, a fantastic new addition is Nerf. Synonymous with active play since 1969, Nerf is the number one best-selling property in outdoor and sports toys and is sold in more than 120 countries. Danilo’s new card range will focus on reflecting the active, fun play aspect of Nerf, while incorporating the brand’s ability to connect generations.
Danilo will also be showcasing a great variety of brands targeted towards a more adult audience. From the likes of popular TV shows Peaky Blinders, Stranger Things and Friends through to lifestyle licences including The Van Gogh Museum, as well as feel-good brands such as The Bright Side. Created by Rachel Bright, The Bright Side, with its distinctive ‘voice’ has enjoyed a huge amount of success since it was first created over 10 years ago. This fun range includes positive captions, which aim to encourage, inspire, indulge and uplift. Danilo’s new updates to this greetings card range aims to reflect these sentiments, helping people to send happy thoughts around the globe.
Danilo is introducing anime brands into the greetings card domain this year with the likes of Naruto, Dragon Ball Super and My Hero Academia. All are hugely popular Animé series, whose calendars perform very well for Danilo in this increasingly popular genre. With a name that means ‘the first sound of the future’ in Japanese, Hatsune Miku is another new addition to the portfolio. She has become one of the most popular synthetic voice programs and is a virtual pop idol, performing songs for her audiences both on screen and as a holographic image at live concerts. Danilo’s new card range will incorporate her iconic image and famous catchphrases.
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