Manchester-based importer Joe Davies has acquired the brand, stock and assets of Hemel-based importer East West (Europe) Limited. East West specialised in supplying licensed products from leading UK artists across a range of kitchen and homeware gift lines.
Following completion of the deal, Joe Davies has signed new licensing agreements with Bree Merryn, Emma Lawrence, LoveLilly Art, Paper Shed Designs, Sunny by Sue, Louise Tate and Siobhan Harrison.
Paul Hooker, managing director at Joe Davies, commented: “We have been working with East West for the past several years and know the collection and brand intimately. The range is perfect for independent retailers and a firm favourite with our customers.”
Paul explained “We are very pleased to have secured a number of licence agreements with some of the UK’s leading artists to help us develop the East West brand within Joe Davies into the future.”
Renowned UK wildlife Artist Bree Merryn said: “I am delighted to have signed a licensing agreement with Joe Davies, who have an outstanding reputation within the gift industry. The new agreement gives us the opportunity to continue to develop and expand my brand within the Joe Davies portfolio.”
Retailers can order the whole East West Collection from Joe Davies immediately, and the range will be on display on the Company’s Autumn Fair stand at the NEC in September. (Hall 7 Stand C30/E31).