Specialist public relations agency; Retail PR, launched on 1 November 2022, to deliver targeted product PR and campaign support to brands and retailers.
Retail PR is the brainchild of entrepreneur, retail, PR and gifting expert, Courtney Rogers and, following a soft launch earlier this year, won its founding clients, including the British Toy & Hobby Association, which runs the prestigious annual Toy Fair.
Courtney said: “The creation of Retail PR, the sister company to PR solutions company, CIJ Group, was a natural evolution of our talent and services. In the six years since CIJ Group’s inception, we have seen phenomenal growth and now work with more than 150 brands and retailers, some of whom asked for us to provide a PR service that catered for their needs throughout the year. And so Retail PR was born, an agency whose ethos is underpinned by offering unrivalled value with monthly support inclusive of a bespoke programme of activations and PR solutions, centred around the retail calendar.”
Retail PR has been specifically designed to support high street and online retailers, as well as brands across retail verticals including gifting, food & drink, lifestyle and homewares. Specialisms have developed from understanding the challenges across the retail sector, through working with clients through its sister company, including Freemans, eBay, JoJo Maman Bebé, Buyagift, Prezzybox, Moonpig and many more across the past six years.
Courtney commented: “PR has evolved from looking pretty in print to driving bottom line results and product PR done well should closely align with marketing and sales activity. We have unrivalled media relationships, helping us to secure key coverage, deliver on ROI and pioneer the way forward in the digital, media and retail landscape.”
Whether a client is looking for monthly support throughout the year or project support, specific to a product launch or key calendar occasion such as Christmas; Retail PR is able to provide a bespoke solution.
With more than 30 years combined experience in the retail and PR industries, the team of passionate senior specialists create impactful business results. Retail PR knows what journalists are looking for across all key gifting occasions and retail sectors. Fleur Price, PR account director, said: “We are in a unique position to deliver results for our clients’ through our media expertise. Our relationships with the consumer and national media are unparalleled. We speak with and meet, both virtually and face to face, top tier journalists every week. We have built up trust, genuine friendships and a loyal following through our PR solutions, enabling us to deliver stellar results.”