Encourage your customers to buy and send Christmas cards early, by taking part in Festive Friday.
The initiative, from the Greeting Card Association, aims to spread the word among consumers to start getting festive and buy cards early – especially with the recent raft of Royal Mail strikes.
Festive Friday, which takes place on December 2, is the day when everyone in the greeting card industry, and card lovers everywhere, send their Christmas cards. Receiving Christmas cards reminds people to send theirs; so Festive Friday starts the annual exchange of Christmas cards!
The branding and design for this year’s events has been designed by GCA member Sarah Best from Mrs Best Paper Co, in collaboration with The London Studio – an art licensing and design studio led by Soula Zavacopoulos, which represents artists and publishers worldwide.
And remember to share your initiatives with us here at Greetings Today, and with the Greeting Card Association, so we can share online.