Greetings card marketplace thortful has teamed up with the world’s largest animal welfare organisation, the RSPCA, to create a collection of charity Christmas cards.
To raise awareness of the partnership, and to help raise money for a great cause, thortful has teamed up with digital marketing agency connective3 to create a Christmas cookbook filled with a selection of pet-friendly festive recipes.
The 52-page book is available as a hard copy and will be received by a wide selection of celebrities and influencers, coupled with a brief to make some of the recipes and share them with their followers.
The illustrated book is filled with hand-drawn illustrations by the in-house design team at thortful. The book is filled with Christmas treats and snacks for your favourite furry friend – from Festive Veggie Wreaths for guinea pigs to tasty Kitty Christmas Cookie bites for cats, or even safe Mini Festive Puddings for your dog.
As part of the partnership, for every A5 Christmas card thortful sells this year, it will give 5p to the RSPCA, and will give £1 for every card sold from the RSPCA Christmas card collection.
Chris Sherwood, CEO of the RSPCA, said: “We understand how an animal is so much more than just a pet, they are a part of our family – I always sign cards from me and my rescue cat, Marmalade, as I know many pet owners do! That’s why we’re delighted to partner with thortful who share our passion for fostering connections, and it’s another way for animal lovers to help animals this Christmas. This Christmas we’re determined to ensure no animal pays the price of the cost of living crisis – but we can’t do this alone. That’s why we’re thrilled to kickstart our partnership with thortful working together to deliver that special connection animals provide to more homes this Christmas and raise vital funds for our mission. Together we’re working to create a kinder, more thortful world for all animals – and every card sold will help us achieve that.”
Andy Pearce, thortful CEO, added: “We’re delighted to be partnering with the RSPCA for their Christmas Rescue. Like the RSPCA we truly believe that the animals around us deserve our care – and we know our customers agree too. So we leapt at the chance to pitch in, raise funds, help create the exclusive card collection, and spread the word. Our team, customers, and creators, are all behind the charity to help keep their Animal Rescue Teams on the road this Christmas.”