Belly Button Designs

Visit the stand to see the gorgeous new and expanded card collections and giftware. Discover the beauty of how Belly Button co-ordinates design across our range of cards, gifts and wrapping. Full of newness, uplifting and inspired everyday collections, new product launches and more…

Top Drawer O48

With the unique Belly Button hand-drawn aesthetic, the team’s love of colour, nature, trends and creating lots of joyous smiles, they can’t wait to share it with you!

HUE – the new card collection covers 37 distinctive contemporary design-led greeting cards featuring earthy colours: comforting warm tones, nature-inspired hues, sourced from the earth’s natural minerals. So red clay pigments, cocoa brown soils to cooling beige sand. Greenhouse and olive greens, umber and sunshine ochres to the blues and greys of sky and water… Nature’s hues give contrast and depth while tactile emboss engages both sight and touch; everything you need to enhance the sincerity of card giving.
Proudly designed and sustainably made in the UK. Printed on beautiful uncoated FSC certified board and 100% plastic-free.

Belly Button Designs

ELLE – the power of celebrating the everyday! 26 new Everyday and Milestone Age designs. Henries Award Winners 2022 for Best Occasions & Relations Range, Elle has been at the heart of Belly Button Designs for over 25 years! The best-selling signature range goes beyond the ordinary with a little luxury, elevating the everyday, rekindling friendships – helping everyone stay connected, celebrated and nurtured.
Intricately hand-drawn with delicate highlights of foil and emboss. High-quality, elegant, unique design…. and a bit fabulous!
Designed and sustainably made in the UK. Printed on beautiful FSC certified board and 100% plastic-free. Carefully crafted to be both beautiful, kept and treasured forever.

GIFTWARE – including flat wrap, which is fully recyclable, stationery (from pen sets to notecards) and giftware including the new Mr & Mrs Tulip mugs shortlisted for Gift of the Year.

Trade contact: Michelle Handle

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