Enesco has signed a new UK distribution agreement with Newell Brands.
The deal, starting on March 1, will see Enesco responsible for the selling and marketing of Yankee Candle, Woodwick and Chesapeake Bay brands into the independent gift trade to both existing Newell customers and Enesco’s existing customer base.
The official launch of the collection will be at Spring Fair, Hall 4, Stand D42.
The distribution agreement will create a strong partnership between Newell Brands and Enesco, with both committed to supporting and growing the independent retail channel.
Commenting on the partnership Phil Atherton, commercial director for Enesco, said: “The Newell home fragrance brands that we will be distributing are all strong brands in their own right that we believe we can support and grow when combined with our award-winning service levels and wide customer base in the independent sector. It is a partnership that we are looking forward to developing into the future.”
“We are excited to enter into a multi-year distribution partnership with Enesco UK. Enesco will service a specially curated list of Independent-Gift customers across the UK and Ireland” said David Crawford, VP and general manager EMEA of the Home Fragrance Business Unit, Newell Brands. “This partnership represents a significant opportunity to develop our reach within the UK and Irish speciality retail landscape. We’re confident that Enesco’s expertise and pedigree will enrich our customer relationships and simplify our go-to-market approach, serving Newell Brands well from a complexity and development perspective. We look forward to working with the Enesco team.”