Brits win big across the Pond

Louie Awards logo

Ohh Deer, Paper Salad, The Art File and Roger La Borde are among the winners announced at this year’s Louie Awards Ceremony, held by the US Greeting Card Association.

The event took place at The Cowell Theater on the campus of the Fort Mason Center for Arts & Culture in San Francisco. This year’s competition had an overwhelming response from card makers with a 21% increase in competition entries over last year. 1,229 total cards were submitted in 57 unique categories.

A panel of judges consisting of 78 card publishers, retailers, sales representatives, and stationery industry leaders from across the country carefully reviewed the entries to determine the finalists. After a rigorous selection process, 171 cards were selected as finalists. At the Louie Awards ceremony, 57 cards from 44 different publishers were awarded the prestigious Louie Award, with two taking home Card of Year honours.

Two exceptional cards were honoured with the prestigious Cards of the Year recognition. Biely & Shoaf Collection was presented with the Card of the Year $5.50 and Below award for its Christmas/Seasonal – General card submission. Roger la Borde was bestowed with the Card of the Year Above $5.50 award for its Print and Production Excellence card entry.

Alongside the individual card accolades, several publishers were acknowledged for their body of work. Magic Paper Labs was honoured with the Rising Star award, dedicated to publishers operating in retail for three years or less. 

Kate Woolley of The Noble Paperie was recognised as the Writer of the Year for her exceptional copywriting skills. Lastly, the esteemed Artist of the Year award was bestowed upon Daria Hirny of Homework Letterpress Studio in recognition of her remarkable artistic talent.

The full list of the 35th Annual Louie Award winning cards can be found below and an image gallery of the finalist and winning cards on the GCA website here.

Along with this year’s five new diversity categories, GCA also introduced the new Maker of Note awards. These awards honour and elevate the rich diversity of the makers and publishers within the greeting card community, highlighting the makers themselves. To qualify for a Maker of Note Award, the designer must have self-identified as a member of at least one of the communities and have submitted a minimum of five entries to any combination of award categories. The awards were presented to the individual with the highest average score across all their entries.

Maker of Note Winners:

Consumers can vote for their favourite card as part of the Louie Consumer’s Choice Award until August 15, 2024 here. Winners of that public competition will be announced in October at GCA’s Workshop + Retreat and celebrated at next year’s award ceremony.

35th Annual Louie Award Winners:

Artist of the Year (sponsored by Indigo Ink)Homework Letterpress Studio
Birthday – General – $5.50 and BelowBiely & Shoaf Collection
Birthday – General – Above $5.50Paper Salad distributed by Notes & Queries, Inc.
Birthday – Humorous – $5.50 and belowOhh Deer
Birthday – Humorous – Above $5.50Second Story Cards
Birthday – Small CompanyMaginating
Blank Card – $5.50 and BelowThe Art File
Blank Card – Above $5.50UWP Luxe
Celebrating AAPI CultureKwohtations
Celebrating Black CulturePineapple Sundays Design Studio
Celebrating Indigenous CultureCrystal Worl
Celebrating Latinx CultureLucy Loves Paper
Celebrating LGBTQIA+That Queer Card Co
Celebrating Women (sponsored by Stationery HQ)Wolf & Wren Press
Children’s Card – $5.50 and BelowPedaller Designs
Children’s Card – Above $5.50Maginating
Christmas/Seasonal – Boxed SetArtists To Watch/Fun Folks
Christmas/Seasonal – General – $5.50 and BelowBiely & Shoaf Collection
Christmas/Seasonal – General – Above $5.50Up With Paper
Christmas/Seasonal – Humorous – $5.50 and BelowCalypso Cards
Christmas/Seasonal – Humorous – Above $5.50Cardideology
Congratulations/Special Occasion – $5.50 and BelowGinger P. Designs
Congratulations/Special Occasion – Above $5.50Friendly Fire Paper
Everyday Boxed Set – All SubmissionsLolliPost
Father’s Day – $5.50 and Below (sponsored by Haobby)Naomi Paper Co.
Father’s Day – Above $5.50Up With Paper
Friendship/Encouragement – General – $5.50 and BelowNaomi Paper Co.
Friendship/Encouragement – General – Above $5.50Cardideology
Friendship/Encouragement – Humorous – $5.50 and BelowAmpersand M Studio
Friendship/Encouragement – Humorous – Above $5.50Kwohtations
Get Well / Feel Better – $5.50 and BelowE. Frances Paper
Get Well / Feel Better – Above $5.50Seedlings
Global GreetingsMitzi Bitsy Spider
HalloweenFine Moments
Invitations & Announcements – Non-Wedding (sponsored by Ecological Fibers)Minted
Invitations & Announcements – WeddingThe Chatty Press
Letterpress (sponsored by Neenah Paper)Homework Letterpress Studio
Mother’s Day – $5.50 and BelowFine Moments
Mother’s Day – Above $5.50Fugu Fugu Press
Non-Religious Celebrations – $5.50 and BelowEight21 Studios
Non-Religious Celebrations – Above $5.50Ivory Tower Studios
Paper Engineering and InnovationPigeon Loft Limited
Print and Production Excellence (sponsored by The Imaging Centre)Roger la Borde
Religious Celebrations – $5.50 and BelowLiyana Studio
Religious Celebrations – Above $5.50Lynn-oleum
Rising Star (sponsored by NY NOW)Magic Paper Labs
Romantic Occasions – $5.50 and BelowBotanica Paper Co.
Romantic Occasions – Above $5.50Kwohtations
Superbly StatedBromstad Printing Co.
Sympathy – $5.50 and BelowTwo Pooch Paperie
Sympathy – Above $5.50Kwohtations
Thank You – $5.50 and BelowDarling Lemon
Thank You – Above $5.50Paper Salad distributed by Notes & Queries, Inc.
Trends & EventsShorthand Press
Valentine’s Day – $5.50 and BelowBotanica Paper Co.
Valentine’s Day – Above $5.50Inklings Paperie
Writer of the YearThe Noble Paperie
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