A new initiative has launched within the greeting card industry to drive authentic representation and champion diversity, equity, and inclusion (DE&I)
Adriana Lovesy, co-founder of Greetings Lab, has brought together a passionate committee of industry leaders who share a commitment to meaningful change. The group has established a not-for-profit organisation under the name Cards For All.
Adriana said: ”The idea for Cards For All came to me after my lovely friend Peter Fox hosted a powerful webinar on DE&I. The response was overwhelmingly positive, with so many people asking how they could learn more and get involved. I followed up with a few friends in the industry, and just like that Cards For All was born. It’s incredible what can happen when the right conversation sparks the right connections.”
The organisation’s mission is to: ”champion authentic representation in the greeting card industry by educating on the importance of diversity. We work to ensure that people of all backgrounds, identities, and experiences see themselves reflected in cards that mark life’s most meaningful moments.’’
The founding board includes: Adriana Lovesy – founder, Greetings Lab; Peter Fox – editorial manager and DE&I ambassador, cardfactory; Georgina Fihosy – founder, AfroTouch Designs; Matt Simpson – owner, The Letter Arty & creator of Choose Cards; Soula Zavacopoulos – founder, The London Studio; Sara Allbright – director, Retail100, and Anna Berry – director, Retail100.
Peter Fox, editorial manager and DE&I ambassador, cardfactory, added: “For millions of people across the UK, greeting cards are the perfect way to celebrate our most special moments. At Cards for All, we believe that everyone deserves an equal chance to feel special, feel seen and feel celebrated – no matter who they are.”
