Brits are in love with Valentine’s Day. That’s according to home delivery expert Parcelhero, which says Brits are likely to spend more on sending gifts, flowers and cards this year than any other Europeans
New research from Parcelhero reveals that Brits are set to spend a record £2.38bn on Valentine’s Day gifts, flowers and cards to mark the big day. That’s a 7% increase on last year.
The UK has taken Valentine’s Day to its heart more than any other European country. This year UK Valentine lovers are set to send:
- 25m cards
- 22m gifts
- 4m floral bouquets
Brits will also be splashing out on sweets for their sweethearts, spending around £85m on chocolates and confectionery.
Parcelhero’s head of consumer research, David Jinks M.I.L.T., said: ”It seems the UK is a nation of incurable romantics. This year, those people who give their Valentine a gift are set to spend an average of £107.52 on jewellery, clothing and the like, which is 5% more than in 2025. With Valentine’s Day handily falling on a Saturday this year, even more candlelit meals for two, trips to the cinema, etc are on the cards.
‘’A recent Statista survey of selected countries worldwide found the UK was second only to Hong Kong in terms of average spending on Valentine’s Day gifts. Here in the UK, men spent an average of £100 and women £65. That beat the big-spending US, where men spent the equivalent of £85 and women £65 on average. It even beat the Italians, where men spent an average £86 and women £59 on gifts for their amores.
”Valentine’s Day is significant for e-commerce businesses and carriers. According to the Government’s logistics awareness campaign Generation Logistics, around 75% of people in the UK will buy their Valentine’s gifts online. While flowers and chocolates are the most common items, there is also a high demand for courier services to deliver personalised items, clothing and lingerie.’’
