Santoro had an exciting win at the 36th Annual Louie Awards, taking home the top honour in the Paper Engineering and Innovation category with a score of 9.6 out of 10 for its Book Café Swing Card
Four more British publishers collected trophies in the US awards.
Dubbed the Oscars of the greeting card world, the event took place in Las Vegas and celebrated outstanding creativity and craftsmanship within the greeting card industry, with industry leaders, designers, and experts gathering to recognise innovation and excellence.
Tara Strickland, head of design, Santoro, said: “It was a wonderful night! To be surrounded by such incredible talent and to have our work honoured in a category so close to our hearts is very special. After 30-plus years in the industry, it’s deeply rewarding to know that innovation and heritage can go hand in hand.
“Everyone buys greeting cards. They might seem simple, but they mark life’s biggest and most emotional moments. They’re everyday items with extraordinary impact.’’
Four more British publishers picked up trophies at the event, with Redback Cards’ international sales manager Sharon Murdoch’s arms particularly full after winning two awards. The publisher came out on top in the Birthday Humorous $5.50 & Below title, for its Americanised Your Age Is Very Inappropriate For Your Behavior design from the Holy Flaps typographic range. Redback also collected the inaugural Vickie Gimbelman Celebrating Women Louie Award for the Zeppelinmoon Manatee design.
The Art File’s Sun design from its Storybook collection (distributed in the US by Notes & Queries) took top place in the Birthday General $5.50 & Below category, and Ohh Deer grabbed top spot in the Children’s Card $5.50 & Below sector with The Animals card by Emily Doliner.
Finally, Leeds-based Mifkins received the Thank You – $5.50 and Below trophy for its Fairytale Thank You card.
