The Card Factory Foundation has unveiled a bold new brand identity, reflecting its commitment to supporting communities, charities and individuals across the UK
The visually distinct rebrand represents a significant step forward in the foundation’s mission to become one of the UK’s most recognised and respected brand-funded charitable foundations.
“This rebrand and repositioning mark an exciting new chapter for the Card Factory Foundation,” says Pushpinder Gill, head of the foundation. “From major partnerships to grassroots community funding, we are committed to helping people navigate life’s toughest moments and bringing our ‘Moments That Matter’ message to life.”
The new visual identity has been carefully designed to bring together the Foundation’s three key funding programmes – the Life Moments Fund, the Local Community Fund and the Match Fund – under a cohesive and recognisable brand system. It draws inspiration from the familiar Card Factory plc logo, adopting its font and structure while introducing a distinctive colour palette and graphic style unique to the foundation.
Coinciding with the rebrand is the launch of the Foundation’s new website. Designed with accessibility, clarity and warmth in mind, the site provides an easy-to-navigate portal for charities, stakeholders, and community members to explore funding opportunities and learn how to apply.
Earlier this year, the foundation launched a £1.5 million, three-year partnership with Centrepoint, the UK’s leading youth homelessness charity. Through the Bright Future Initiative, the foundation will become the sole funder of transformational services for young people facing homelessness, including one-to-one therapy and psychologically informed environments (PIE).
