The £24 million acquisition will accelerate Card Factory’s digital ambitions Card Factory has completed its purchase of Funky Pigeon, the online personalised greetings card and gift marketplace.
The £24 million acquisition of the WHSmith-owned site was announced last month as part of Card Factory’s plans to accelerate and scale its online business.
Darcy Willson-Rymer, Card Factory Chief Executive Officer, said:
“This acquisition represents a key milestone in delivering our strategic ambition to build a scaled and competitive digital presence in the celebration occasions market.
“We welcome our new Funky Pigeon colleagues into the Group and look forward to working together to accelerate our growth in the direct-to-recipient card and gifting segment, bringing together Funky Pigeon’s high-quality technology platform and digital expertise with our strong store estate and broader celebrations offer.”
