Cards For All, an organisation championing diversity and representation in the greeting card industry, is anchoring its mission through two key initiatives: the Representation Sells: The Business Case for Inclusive Product Ranges panel at Autumn Fair 2025, and a Black History Month campaign celebrating Black creatives, stories, and authentic representation
Representation Sells Panel | Autumn Fair 2025
- The Business Case for Inclusive Product Ranges
- Tuesday, September 9 1.30pm
- Retail Corner, Autumn Fair 2025, Birmingham NEC
This forward-thinking panel reframes diversity as a business opportunity highlighting how inclusive ranges drive growth, engagement, and long-term market resilience. Attendees will discover how the Cards For All initiative is reshaping industry expectations, turning representation from a moral imperative into a strategic advantage.
Hosted and presented by Adriana Lovesy – co-founder, Greetings Lab; founder, Cards For All.
Speakers include: Peter Fox, editorial manager, Card Factory (DE&I ambassador and storyteller); Matt Simpson, owner, The Letter Arty, and Sara Allbright, director, Retail100 Consulting.
Through their combined expertise in publishing, inclusive retail strategy, and creative leadership, they’ll explore why consumers increasingly expect and reward representation in everyday products like greeting cards.
Black History Month Campaign
Building on this momentum, Cards For All is launching a comprehensive Black History Month initiative including:
- A showcase of greeting card designs from Black-owned and Black-led publishers on its social media platforms, ensuring authentic voices are visible and celebrated.
- A poster and promotional campaign to help retailers signal inclusivity in-store and online, inviting all customers to see themselves reflected. The poster was designed in partnership between Afrotouch design and Street Greets and contributions made from The Black Card Company and London Studio.
Adriana Lovesy, chairperson of Cards For All, commented: “Representation isn’t just about seeing oneself in a card, it’s about feeling seen and valued. At Autumn Fair and beyond, we’re proving that inclusive design is both right and rewarding. Our Black History Month initiative extends that mission ensuring retailers and publishers alike commit to inclusion as an industry standard.”
