Derbyshire-based gifting brand Letterbox Love has reached a significant milestone in its growth journey, securing an onboard retail listing with TUI Airways
Founded by husband and wife team Kerry and Liam Bilson nearly six years ago, Letterbox Love has built a loyal customer base with its affordable, sentiment-led bracelet gifting concept. Each bracelet is presented on a 10x10cm card featuring an original poem written by founder Kerry; a point of difference that has helped the brand stand out in a competitive gifting market.
For the partnership, Letterbox Love has created an exclusive Adventure Begins bracelet, designed specifically for onboard TUI flights and inspired by the spirit of travel, new beginnings and meaningful moments.
Retailing at an accessible price point, the piece combines a duo of silver-plated beaded bracelet with a subtle aeroplane charm, presented on a vibrant, contemporary card reading And so the… Adventure Begins. The design offers passengers a thoughtful keepsake or gift that captures the excitement of travel.
Letterbox Love founder Kerry Bilson said: “To see our product available on board TUI flights is incredibly special for us as a small, independent British brand. Adventure Begins felt like the perfect fit; it represents new experiences, memories and meaningful moments, which is exactly what travel is about.
“Aviation, travel and tourism have always been a huge part of my life. Before starting Letterbox Love, I worked as cabin crew and later as a travel agent, so to now have the opportunity to collaborate with a leading name in the industry truly means more than words can say. The TUI team have been wonderful to work with throughout the process. As a small independent business, it’s incredibly encouraging to see a global travel brand champion and back emerging British brands in this way.”
The listing marks the brand’s largest commercial milestone to date and reflects its continued expansion into new retail environments beyond direct to consumer.
