Danilo joins fast-growing Dog Man licensing programme
Rocket Licensing, appointed local agent to manage UK licensing by The Joester Loria Group for Dav Pilkey’s Monster Island, LLC for the Dog Man and Cat Kid Comic Club properties, has announced two new UK and Eire licensees for the massively successful kids’ brand (which is also loved by quite a few adults): Danilo for calendars and greetings cards, and Bioworld for apparel and accessories.
The Dog Man characters will also take centre stage in a brand-new card range from Danilo, a leading publisher of licensed calendars, diaries, greetings cards and gift wrap. The card range will launch in summer 2025, with an official 2026 calendar also in development.
Created by Dav Pilkey, the Dog Man books are the exciting, colourful, silly and laugh-out-loud-funny adventures of Dog Man, a new hero with the body of a police officer and the head of a dog, not to mention a large and very entertaining cast of friends, enemies, family and colleagues.
The series has, to date, inspired 16 massively successful books which have dominated global sales since 2019, topping the best seller lists and driving sales of over $1.5 billion. They include the Christmas hit Big Jim Begins and the official sticker book, which arrived in January. The next book in the series Dog Man: Big Jim Believes will reach UK fans in November 2025.
Dog Man has also inspired a movie from DreamWorks Animation, released in January this year. The film received positive reviews from critics and has grossed US$144 million worldwide, becoming the seventh-highest-grossing film of 2025. A second film is already at the planning stage.
In the UK and Eire, the Rocket Licensing-managed Dog Man licensing campaign is expanding quickly with a range of partners that already includes Jakks Pacific and University Games, who are now joined by Bioworld and Danilo. Many more announcements are expected in the coming months.
