Dog’s Paw’s Francesca Collection was conceived with British people of colour in mind
For creative director Martin this was a deeply personal endeavour – he wanted to create cards that he felt comfortable sending to his Jamaican-born wife, Maria, their British-born nieces, nephews, family, and friends, celebrating their dark skin tone and reflecting today’s vibrant, diverse, and integrated society.
Designed to be inclusive, not exclusive, the collection is named after Maria’s grandmother, Francesca, one of the pioneering members of the Windrush generation who arrived in the UK in the 1950s.
With more than 200 designs, the collection covers popular family titles and blends humour, contemporary style, and cute imagery. Some cards are ‘localised’, showcasing Dog’s Paw’s signature touch, while others are more general. All are available in two sizes: Code 75 and Giant. To support and promote the range, six general, stylish window posters are available for customers.
Dog’s Paw: 01938 500 740 | maria@dogspaw.co.uk | www.dogspaw.co.uk
