Jennie Rutter, new co-owner and joint MD at Emotional Rescue

After 30 years at Emotional Rescue, and three years on the board, Jennie Rutter has been appointed joint managing director, and will become a 50% shareholder, alongside her long-time colleague and co-owner David Greaves

At the same time, Brett Smith has taken the hard decision to step away from the business – after seven years of commuting via the M42 and M5, and being away from his family much of the week. Brett will remain with Emotional Rescue until June 2026, ensuring a smooth transition.

Jennie and David would like to thank Brett for his contribution over the past seven years and fully support his decision.

Jennie said: “I’m very excited to work alongside David as joint owner and managing director. Between us, we share 70 years of experience and a fantastic working relationship. I’m looking forward to many more years of fun creating and marketing our product!

“For me, it’s very much business as usual at Emo. I completely understand Brett’s decision and fully support his move toward a new chapter outside of the industry. It’s been great working with him, and I wish him every success in whatever comes next.’’

David added: “I rate Jen so highly, working with her on product and more generally in the business is so much fun!

“Good luck, Brett, you have our very best wishes and thanks for all your help.”

Brett commented: “I have had a fantastic time working with both David and Jennie – I’ve learnt so much from both of them. I’m extremely proud of my time at this wonderful company and I’m very excited to see Emo continue to go from strength to strength under the stewardship of this ‘dynamic duo!’.

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