More fresh launches to see at the show…
Tipsy Vanilla’s new Cake Toppers collection delivers a playful take on birthday cards, combining hobbies with beautifully illustrated cakes. Featuring foiled candle flames and hand-drawn charm, Julie Loydall’s range offers a fresh, personal, and commercially versatile recipe for strong retail sales.
Urban Steppin is redefining contemporary cards through vibrant illustration, cultural authenticity and meaningful representation. Founded by a young South London artist, the brand combines fashion-inspired artwork with diverse storytelling and modern urban energy, creating bold, gold-foiled designs that connect with Gen-Z and millennial audiences.
Award-winning illustrator Sarah Horne launches Sarah Horne Studio with a playful debut card collection inspired by quirky woodland characters. Best known for illustrating the bestselling Charlie Changes Into A Chicken series, Sarah brings expressive linework, humour and storytelling into greeting cards that feels fresh, characterful and commercially strong.
Marco Looks relaunches his standout Showtime collection with elevated foiled finishes inspired by the glamour of live theatre. Drawing on Marc’s West End background, the range celebrates the excitement of performance through bold typography, theatrical references and rich colour palettes, creating cards full of personality, nostalgia and stage-worthy drama.
Rebranded from 5C Designs, Daisy & Bee launches a luxury range rooted in the natural world. Featuring original photography and contemporary art, the collection spans greeting cards, stationery, and giftware. These cohesive, high-quality designs help retailers create distinctive displays that celebrate wildlife, landscapes, and thoughtful creativity.
