The brands featured here represent more than just new product, they reflect a new wave of publishers bringing fresh perspective, thoughtful design, and commercial awareness into the market at exactly the right time
Lovely Paper Stuff expands its bestselling ‘Cool as Duck’ range with 20+ vibrant additions at PG Live. Merging cheeky humour with bold colours, Jo’s fresh, energetic designs offer a commercially strong, pun-filled collection that retailers will find impossible to ignore.
Stand 102
Pink and Mint Design returns to PG Live with two striking collections. The Goddess range blends tarot-inspired celestial magic with gold foiling, while Tiles and Mosaics celebrates botanical beauty. These richly decorative, luxurious designs offer a mystical and immersive visual identity.
Stand 180
Sunshine Lane’s new A7 keepsake cards blend gifting with positivity. Designed by Emma Fox, each card features a wooden token rooted in self-care and connection. Fresh from winning a Gift of the Year Award, the brand is gaining recognition for creating heartfelt, design-led products that offer retailers a tactile, resonant collection for everyday encouragement.
Stand 606
Sweary Card Lady shakes up the humour category with bold typography and unapologetic cheekiness. Alongside bestselling foiled collections like Disco Disco and Vintage Babes, the South Wales brand’s new bilingual range, Dwi’n Caru Cymru – I Love Wales, brings fresh attitude, energy, and commercial appeal to the modern greeting card market.
Stand 723
Kate Read brings her distinctive hand-painted collage style into greeting cards with a charming collection of birthday and new baby designs. Known internationally as an award-winning children’s author and illustrator, Kate combines playful animals, tactile textures and expressive lettering to create cards full of warmth, storytelling and character.














