Spring Fair 2026 returns to the NEC Birmingham from February 1-4, and registration is now officially open for buyers
For over 75 years, Spring Fair has united the best of retail, bringing together thousands of brands, suppliers, and buyers to discover, collaborate, and shape the seasons ahead. The 2026 edition marks a new era for the event, with an expanded footprint, a re-energised visitor experience, and a bold new programme of content, networking, and design-led innovation.
Visitors can expect a series of immersive, sensory, and beautifully designed new feature spaces that reimagine what trade shows can be, as well as an immense line-up of the most sought-after brands.
Spring Fair remains the largest global showcase for gift, home, and fashion brands, with more than 1,200 exhibitors and 38% of products exclusive to the show. Buyers can explore more than 1 million products across curated destinations, discovering the bestsellers that will define the 2026 retail landscape.
Returning signature destinations include Greetings, Gift, Home, Living & Décor, The Summer House Edit, Christmas, Festive & Floral, Party & Celebration, Beauty & Wellbeing, Fashion, and Everyday, with exciting new Fashion and Design sectors set to be revealed soon.
Thousands of leading brands have already confirmed their attendance at Spring Fair 2026, including Coach House, My Gifts Trade, Candlelight, Louise Tiler, Gift Republic, Bedeck, Brainbox Candy, Rex International, Chalk, Powder Design, Hill Interiors, Bloomingville, Talking Tables, Nordic Style, Ulster Weavers, Joe Davies, Keel Toys, and Ty UK, alongside a wealth of new exhibitors making their debut.
Spring Fair also continues to champion innovation and emerging talent through its New Business Pavilions, #SBS Village in partnership with Theo Paphitis, and the Gift of the Year Showcase, giving buyers direct access to the next generation of design-led makers and creators. The Cardgains Village and GCA Debut Pavilion will once again unite established publishers and new voices from across the greetings and stationery sectors.
A major highlight of the 2026 edition is the launch of Fashion at Spring Fair, a brand-new destination dedicated to style, creativity, and trend-driven sourcing. Bringing together apparel, accessories, and jewellery under one inspiring roof, the new fashion hub responds directly to buyer demand for a fashion-first showcase that connects leading and emerging brands with retailers seeking fresh, commercial collections.
Registration is now open to join the UK’s most inspiring retail showcase. Discover, connect, and transform your retail journey at www.springfair.com
