Registration is now open for Spring Fair 2027, which returns to NEC Birmingham from 7 -10 February, with more than 1,500 brands and suppliers across home, gift, fashion, licensing and everyday retail
The show is expected to attract more than 40,000 retailers, offering opportunities to discover new products, source collections and explore emerging trends. For greetings retailers, highlights include the Greetings, Party & Celebration sector, alongside children’s products, licensing and giftware.
The 2027 event will also feature five content stages, with more than 130 speakers delivering over 60 hours of talks, masterclasses and industry insights covering topics including retail trends, merchandising, social media and customer experience.
Licensing will have an expanded presence, with more than 800sqm of dedicated space in Hall 5, alongside a new Licensing Studio programme delivered in partnership with Total Licensing.
Fay Tranter, event director of Spring Fair, said the expanded programme aims to give visitors new ideas, products and contacts to take back to their businesses.
Spring Fair 2027 takes place from 7-10 February at NEC Birmingham. Registration is free for retail buyers and industry professionals.
