Spring Fair has announced the 12 new winners of its continued partnership with retail entrepreneur Theo Paphitis and his #SBS Small Business Sunday initiative
Each winner will receive a free exhibition stand within the #SBS Village at Spring Fair, taking place on February 1 – 4, 2026, at the NEC Birmingham.
Since launching the collaboration in 2018, Spring & Autumn Fair and #SBS have supported more than 70 small businesses by offering them exposure to thousands of retail buyers.
Theo Paphitis, retail entrepreneur and small business champion, said: “When #SBS started 15 years ago, I never imagined it would grow into what it is today. Every year, we’ve been able to offer our winners more and more opportunities, and a fantastic example of one of those is the chance to win 12 free stands at Spring Fair – a great opportunity to get your small business noticed and find new paths to growth. The passion, talent, and hard work of our #SBS Small Business Sunday winners never fails to impress me, I’m so looking forward to seeing what our 12 winners this year come up with at Spring Fair 2026!”
The 12 winners include:
Jo Couch – An illustrator and designer known for her playful, bold artwork, Jo Couch creates vibrant prints, stationery, and homeware full of colour and character.
Lucy Miller – Lucy Miller brings together contemporary design and heartfelt messaging in her range of prints, homeware, and stationery, all made in the UK with care.
Little Moments Melts – Creating calming moments through scent, Little Moments Melts offers hand-poured wax melts and home fragrances using natural ingredients and thoughtful design.
Floral Lifestyle – Inspired by nature and sustainability, Floral Lifestyle curates eco-conscious gifts and lifestyle products that bring joy and mindfulness into the home.
The Bridgefield Candle Company – Blending luxury and craftsmanship, Bridgefield Candle Co. produces hand-poured candles using vegan-friendly soy wax, with sophisticated fragrances and stylish design.
GoGiftid (RYG Ltd) – GoGiftid offers a unique QR code-based gifting experience, allowing users to pre-purchase thoughtful gifts that recipients can redeem at their convenience.
The Stable Soap Company – Handcrafting artisanal soaps and skincare products using natural, sustainable ingredients, The Stable Soap Company celebrates wellbeing and the English countryside.
Handmade by Tinni – Pioneers in sustainable textile jewellery, Handmade by Tinni transforms bold colours and organic cotton into wearable works of art with a joyful, maximalist twist.
Soraya Gadelrab, event director, Spring Fair, added; “We are delighted to continue our partnership with Theo and #SBS and continue to inspire businesses, big or small, to showcase at Spring Fair. Every year, the #SBS Village receives the most fantastic reception from buyers who love to discover the next generation of businesses and innovative products. It is an honour to announce the twelve talented winners, and we look forward to championing them at the show.”
